PLAYY. Media expands horizons through youredm.Com acquisition
Previous owner and editor-in-chief of YourEDM, Matt Meadow, took to the company’s social media platforms today to announce that YourEDM.com was acquired by PLAYY. Media
Founded in 2012, YourEDM has emerged as a premier online publication, shaping the pulse of the Electronic Dance Music landscape. Renowned for its timely news on artists, the industry, trends, and deep cultural insights, it covers everything from exclusive music releases and artist interviews to festival highlights and critical reviews. Celebrated for its swift coverage and authoritative voice, YourEDM collaborated with iconic brands like Insomniac, Coachella, Ultra Music Festival, OWSLA, and more, solidifying its status as one of the most respected and influential platforms in the EDM world.
In his social media posts shared earlier today, Matt Meadow reminisced over his time with the company, in which he wrote “over 11,000 articles during the course of my decade-long career and oversaw 15,000 more.”
“I have seen the rise and fall of more artists than I can remember”, Meadow recollected. “I was there when RL Grime retired Clockwork at HARD Summer Music Festival and I was there when Destroid got back together at the first Lost Lands. When Ultra left Bayfront Park and then returned... when Skrillex, Fred again.., and Four Tet headlined Coachella. When Daft Punk broke up. This music and this community are a part of my life and it is in my blood forever.”
Meadow concluded with a confident nod to the publication’s new owner:“I believe that PLAYY. will do right by Your EDM's followers and continue to provide insightful, up-to-date news, reviews, and more to everyone. I wish you all the best and thank you for the 10 years you allowed me to steer this ship.”
Founded in 2008, PLAYY. (formerly THE PLAYGROUND) has grown into one of the UK’s leading music companies. With over 20 years of experience spanning major events, festivals, record labels, PR, digital marketing, and distribution, PLAYY. is a key player in the global music scene, and a proud member of the PLAYY. Music Group. The company serves a diverse spectrum of clients — from musicians in rock, folk, and electronic genres to creative brands, festivals, and mobile apps, building a close-knit network of partners and collaborators to help deliver cutting-edge digital marketing strategies and creative campaigns.
PLAYY. has won numerous accolades including top 10 events worldwide by Resident Advisor, booked hundreds of events, thousands of artists, and tens of thousands of tickets. The company specialises in booking and handling PR and Marketing for a long list of major artists and labels including Alex Metric, A-Trak, Agents of Time, Ed Sheeran, Ben Howard, Borgore, Breakbot, Crookers, Christian Löffler, Com Truise, Crystal Fighters, Derrick May, Doctor P, μ-Ziq, Dillon Francis, Eelke Kleijn, Flux Pavilion, Franz Ferdinand, FKJ, Goldie, Joris Delacroix, Juan Atkins, Kavinsky, Kruder & Dorfmeister, Lady Starlight, Leftfield, Modestep, Maya Jane Coles, Majestic Casual, Parra For Cuva, Pendulum, Phuture, Porter Robinson, Rone, Röyksopp, Steve Aoki, Squarepusher, The Bloody Beetroots, Shigeto, Surgeon, The Orb, TYCHO, UNKLE, UPPERMOST, UBISOFT, Vitalic, Wax Tailor, XXYYXX, Zedd amongst many others.
PLAYY. stands out as one of the most equipped and visionary entities to carry forward Your EDM's esteemed legacy. This fusion of these two monumental forces of vision and influence puts PLAYY. Music Group at the helm of the exciting future of electronic music and digital media.
